On March 6, the Skyworth Auto 2024 Global Dealer Conference was held in Xuzhou with the “extreme new environment”. Ji Hongzhi, Deputy Director of Xuzhou Economic Development Zone Management Committee, Win Myat Aung, Commercial Counselor of Myanmar Embassy in China, Xavier Michon-Lehnebach, President of French SME Alliance, Huang Hongsheng, founder of Skyworth Group and Skyworth Automobile, Wu Longba, Vice president of Kaiwo Group and President of Jiangsu Kaiwo, and other representatives of Skyworth global dealers and industry experts gathered together to discuss the development strategy and future planning of Skyworth Automobile and witness the vitality of Skyworth Automobile.
(Skyworth 2024 Global Dealer Conference Launch Ceremony)
As Huang Hongsheng said in his speech: “China’s automobile is experiencing a once-in-a-century opportunity, Skyworth automobile should grasp the opportunity of The Times, take the dealer as the center and the customer as the center, and help Skyworth automobile dealer partners to become the era leader linking hundreds of millions of families!”
(Skyworth Automotive 2024 Global Dealer Conference site)
With technology, speed up the process of sea
2023 is the year that Chinese auto brands have won the victory of the sea stage, the global new energy vehicle market continues to expand, and China has become a major auto export country. Skyworth Automobile has also seized this historical opportunity. In the past three years, through the multi-mode operation of the national general generation model, KD cooperation model and subsidiary model, it has actively promoted its products to the sea, and its models have continued to sell well in more than 60 countries and regions such as Germany, Russia and the UAE, laying a solid overseas foundation for Skyworth Automobile.
As the world’s first “light storage and charging car” mass production model enterprise, Skyworth automobile constantly uses technology to leverage export opportunities, Skyworth Lingguan supercharging system, self-developed 800V ultra-high voltage charging technology, A platform advanced driving assistance system and other self-developed technologies, so that Skyworth automobile’s road to the sea filled new opportunities. In addition, based on the mature Coolita ecosystem, Skyworth Automotive Skylink intelligent cockpit system has also been praised by users around the world, and its novel user experience and humanized functional design have set an unprecedented new benchmark for customized intelligent cockpit.
Referring to the development plan for the New Year, Wu Longba said: “In 2024, Skyworth will adhere to the” stable base, going out, new expansion “as the core, on the basis of stabilizing the domestic market, the full strength of the overseas market, focusing on Europe, the Middle East, Asia Pacific, Latin America as the focus of the four overseas markets, continue to expand the influence of Skyworth automobile in the world, and strive to build a first-class international car company.”
(Wu Longba, Vice President of Kaiwo Group and President of Jiangsu Kaiwo)
New car unveiled, SKYHOME interprets Oriental aesthetics
SKYHOME, the first car owned by Skyworth Automobile, made a major appearance at the conference, attracting global dealer representatives to stop and experience. According to Shangguan Changshu, vice president of Kaivo Group and general manager of Skyworth Design Center, SKYHOME adheres to the design aesthetics of China Chao and carries rich heritage and connotation.
Specifically, the design inspiration comes from “pavilions”, which integrates traditional Chinese architectural aesthetics, so that the vehicle line has a dynamic and advanced sense; The cornice wing design effectively reduces the vehicle wind resistance, reduces energy consumption, and brings a lighter driving experience; The wheels of the vehicle are designed with Chinese circular roof tiles, simple lines and elegant shapes; At the rear of the vehicle, 149 mortise and tenon lamp posts come from the mortise and tenon process in Chinese architecture. Each lamp post carefully depicts the most representative years in Chinese history, perfectly blending the sense of history and the sense of new car technology.
In the car part, SKYHOME to create the striver mobile home as the theme, highlighting the elegant Chinese aesthetics and warm humanistic care, the car adopts the four-seat layout of the door, the whole car uses internationally certified environmental protection materials, to protect the travel health of each member. In addition to zero gravity seats, integrated office system with screen tables, intelligent variable temperature refrigerator and other configurations, the first in-car foot massage system has been added, setting a new benchmark for in-car comfort configuration. The world’s first deforming 4K car TV can realize arbitrary switching between surface and plane, so that rear occupants can get the best audio-visual experience in any position, highlighting Skyworth Group’s profound technology accumulation and innovation vitality.
In the chassis power part, the new car adopts the front double boom, the rear multi-link suspension form, equipped with air suspension and CDC shock absorption system, and equipped with 10° rear wheel steering technology, the turning radius is less than 10 meters, and the control is more convenient. The new car is divided into two versions of dual-motor four-wheel drive and single-motor rear-drive, with a maximum horsepower of 610Ps and zero acceleration of only 3.5 seconds. Under the support of the Lingguang supercharge system, the fastest charging efficiency of 490 kilometers in 10 minutes can be achieved.
The appearance of Skyworth SKYHOME not only enrichedSkyworth automobile product matrix, but also shows the infinite vitality of China’s new energy automobile brand represented by Skyworth Automobile to the world by virtue of elegant aesthetic design, unique technology application, and perfect and mature energy replenishment ecology.
(SKYHOME Exhibition Area)
Multi-mode operation, conspire with the dealer
In order to recognize the outstanding performance of outstanding distributors at home and abroad, the conference set up a special award session. Henan Fusishun Automobile Sales and Service Co., LTD., Jining Bochang Automobile Sales and Service Co., LTD., Huai ‘an Shouxin Automobile Trading Co., Ltd. and other dealers with excellent sales performance and marketing ability, won the major awards awarded by Worth Automobile. This is not only an affirmation of the past work of excellent dealers, but also an incentive for their future development.
In order to achieve a sustainable win-win situation with dealers, Rao Zong, general manager of Skyworth Automobile Marketing Center, analyzed the three major pain points in the current dealer sales process at the meeting: “At the product level, the model is not rich enough, the lack of traffic products and star products to enhance the brand power; In terms of channels, the carrying capacity of channels is polarized, and the coverage of some regions needs to be improved. On the financial side, dealers are under too much pressure.”
(Mr. Rao, General Manager of Skyworth Automobile Marketing Center)
To this end, Skyworth Automobile specially formulated four strategies and four guarantees for dealers, namely, four strategies with product strategy, price strategy, channel strategy and publicity strategy as the core, enriching model matrix, creating star products, stabilizing product quality, matching high-quality competitive products, strengthening brand marketing, taking C-end channel as the cornerstone, developing B-end and political mining channels, and enhancing brand influence. To provide dealers with more sufficient sales base. The four major guarantees with team guarantee, financial guarantee, training guarantee and after-sales guarantee as the core greatly reduce the burden of dealers in market operation and relieve them of worries.
(Huang Hongsheng, founder of Skyworth Group and Kaiwo Group)
In the name of the extreme, see the new realm. The successful holding of the Skyworth Automotive 2024 Global Dealer Conference not only shows the innovative vitality of Skyworth Automotive, but also builds a bridge for close cooperation between Skyworth Automotive and global dealers. Driven by technological innovation, product upgrading and multi-mode operation, Skyworth Automotive is expected to make greater breakthroughs and achievements in the global automotive market. Talking about the future goal, Huang Hongsheng said: “Skyworth automobile to achieve 1 million units of sales in 2030, Skyworth home appliances once took SONY as an example, 20 years of efforts we successfully surpassed.” Comparing to Skyworth Automobile, we should aim for the world’s first-class automobile enterprises, and what if we surpass it?”